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A recent New York Times Sunday section asked readers to describe the year 2020 in one word. It is tempting to use some negative ones, but I would like to use that question and describe B’nai B’rith’s community service agenda in 2020. The word is PEOPLE. 

There are four groups that are represented in this one-word description. The first group is the people who need assistance. They may be a vulnerable population – children, single parent families or seniors. They may be a living in a place that is experiencing something particularly difficult, such as the COVID-19 pandemic or a natural disaster that occurred in their community. The second group is the people who are dedicated volunteers who carry out the projects that B’nai B’rith brings to the first group. These volunteers involve others to join them in delivering what people need. This group often works with the third group of people. This third group runs agencies and other organizations that work in a community. They become B’nai B’rith’s partner with boots-on-the-ground and experts who can deal with the situation faced by the first group. And finally, the last group is the people who make it all possible. This group is comprised of the individuals who contribute the funds used to purchase tangible items or pay for the services that are provided to the first group. It is also what keeps the physical locations within B’nai B’rith’s structure staffed and running, and what makes all of this possible. 

The B’nai B’rith Disaster and Emergency Fund is a perfect example of this process in action. From the beginning of the COVID-19 pandemic, needs were addressed by the people who can help them utilizing the funds to make it all possible. A great example is the distribution of COVID kits containing a cloth face mask and hand sanitizer. Three thousand kits are being distributed across the U.S.; made possible by all of the people you see mentioned above. 

The same can be said for the B’nai B’rith Center for Community Action. One program held in December has a story to share. Pinch Hitters, a Christmas-Day program carried out by members of the Achim/Gate City Lodge, has been a mainstay of the Atlanta community for nearly 40 years. It was recognized by President George H.W. Bush in 1990 as the 335th Point of Light award. 

But what happens when volunteers and visitors cannot go into the locations that have been the usual places of service because of the pandemic? They get creative and seek out a way to fulfill their annual mitzvah. Volunteers worked with the Center for Community Action and the B’nai B’rith Communications Department to assemble talented people who recorded themselves performing songs or dances to share with us. These recordings became a two-hour video to be shared with the residents and patients of the facilities that had been visited in the past by B’nai B’rith volunteers. The video also shares an important message to the workers at these locations at this time. It is a huge thank-you to the staff of these locations who are not just essential workers—they are exceptional and always appreciated, especially now. 

We learned that there are so many people who want to help others. This included young people, and a 96-year-old resident in a B’nai B’rith’s Senior Housing location and a staff member of the management office who arranged to record her at her piano keyboard. We heard from a member of the Achim/Gate City group who has been providing piano concerts for friends on Facebook since the pandemic began who offered to share his mini-concerts for this video. The Shalva Band from Israel allowed us to use a song that was shared at a recent award ceremony at the B’nai B’rith World Center in Jerusalem. A runner-up in the first AEPi Talent Show submitted a clip of his guitar performance. 

These are just a few of the 25 presentations that you can enjoy in the video. While many selections are holiday treats for Chanukah and Christmas, there are also love songs, cool jazz, salutes to the U.S.of A and interpretive dance. With the world continuing to face dark times until we see the end of this pandemic, we do not have to just enjoy this during the winter holiday season. It is a treasure to enjoy all year. You can watch the video here

Please enjoy and share with others to show that PEOPLE are what B’nai B’rith is all about.


Rhonda Love is the Vice President of Programming for B’nai B’rith International. She is Director of the Center of Community Action and Center of Jewish Identity. She served as the Program Director of the former District One of B’nai B’rith. In 2002 she received recognition by B’nai B’rith with the Julius Bisno Professional Excellence Award. Rhonda has served on the B’nai B’rith International staff for 41 years. To view some of her additional content, click here.